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Cost per engagement
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11	Adding Data, Boosting Impact Improving Engagement and Performance in Digital Advertising The Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy. W Add to Reading List Source URL: storage.googleapis.com Language: English - Date: 2014-11-25 10:21:44 Internet marketing Pricing Compensation Advertising World Wide Web Behavioral targeting Cost per action Pay per click Google Marketing Business Internet
12	Tumblr Advertiser Analytics Understand how your content is resonating with users. Advertisers Analytics gives you a complete look at the way your content is performing on Tumblr. We capture every interaction on the netwo Add to Reading List Source URL: static.tumblr.com Language: English - Date: 2014-09-09 11:52:10 Tumblr. Cost per engagement Design Communication Marketing Advertising Communication design Graphic design
13	INTERACT WITH NEW AUDIENCES THROUGH RICH, CAPTIVATING BRAND MESSAGES. Great brands are built by winning the moments that matter. Engagement Ads strengthen brand- Add to Reading List Source URL: storage.googleapis.com Language: English - Date: 2014-04-09 12:03:41 Mass media YouView Lightbox Google Computing Cost per engagement Media technology
14	INTERACT WITH NEW AUDIENCES THROUGH RICH, CAPTIVATING BRAND MESSAGES. Great brands are built by winning the moments that matter. Engagement Ads strengthen brand- Add to Reading List Source URL: ssl.gstatic.com Language: English - Date: 2013-08-19 19:33:10 Mass media YouView Lightbox Google Computing Cost per engagement Media technology
15	38700_SamsungTurkey_CaseStudy_DC_130808_ls.indd Add to Reading List Source URL: rich_media_gallery.commondatastorage.googleapis.com Language: English - Date: 2013-08-12 10:27:34 DoubleClick Online advertising Google Ad serving Smartphone Cost per engagement Internet Computing Advertising
16	38700_SamsungTurkey_CaseStudy_DC_130808_ls.indd Add to Reading List Source URL: rich_media_gallery.storage.googleapis.com Language: English - Date: 2013-08-12 10:27:34 DoubleClick Online advertising Google Ad serving Smartphone Cost per engagement Internet Computing Advertising
17	UNDERSTANDING THE DRIVERS OF STANDOUT VIDEO EXPERIENCES Add to Reading List Source URL: www.undertone.com Language: English - Date: 2013-05-23 15:22:02 Graphic design Business Design Online advertising Ad serving Brand Cost per engagement NeoEdge Networks Advertising Marketing Communication design
18	Case Study Voxsup Inc. Key Results: Add to Reading List Source URL: www.voxsupinc.com Language: English - Date: 2012-12-23 23:57:28 Customer engagement Cost per action Certified Public Accountant Customer retention Consumer behaviour Business Marketing
19	UNDERSTANDING THE DRIVERS OF STANDOUT VIDEO EXPERIENCES Add to Reading List Source URL: undertone.com Language: English - Date: 2013-05-23 15:22:02 Graphic design Business Design Online advertising Ad serving Brand Cost per engagement NeoEdge Networks Advertising Marketing Communication design
20	Background The only retailer to run a TV spot during Super Bowl XLVII featured a men’s line promoted by an internationally renowned athlete. This campaign integrated social media leading up to and during the big game, Add to Reading List Source URL: g.twimg.com Language: English - Date: 2014-03-18 22:56:43 Twitter Communication design Real-time web Social media Text messaging Super Bowl Hashtag Advertising Cost per engagement National Football League Information World Wide Web